The first step was updated branding. The original logo didn't fit with where Stratus wanted to be positioned. In updating, we opted for a streamlined lowercase type treatment. This helped the logo feel more professional and represent Stratus as a leader in EEG. Paired with an abstract "S" representing the Patient and Physician coming together with Stratus.
Next, updating their website. Utilizing large bold headers with part of the S logo mark as a view window to the patients or physicians. Cropping in to the right most point representing their tagline "Leading the Way Forward".
