The process involved hand sketches utilizing various vintage pin-up inspiration and then finishing up in Adobe Illustrator to have a fully scalable pattern. Keeping in mind these illustrations would be used mostly at a smaller scale as little detail as possible was used to help with translating to fabric/canvas.
Reba is an icon, if you know country music then you should know Reba. Justin Boots entered into a partnership with the Queen of Country for a unique line of western footwear. As part of this every growing line of boots is a series of casual footwear.
The goal was to develop a series a "pin-up" girl illustrations inspired by Reba and her music. All of these illustrations are still used on various footwear and merchandise promoting the Reba by Justin brand.