The goal was to create a "baby" version of the Rodeo Dental MooMoo mascot. I began my approach with understanding the general shapes and styles used to create MooMoo. Then took those same forms into a baby version.
I chose to give Baby MooMoo (Top Right) the look of "puppy dog" eyes, to mimic that innocent look. I also thought it would be fun to have his snout be larger and take up majority of his face. My thought was he hasn't quite grown into his snout yet.
I then took this idea and developed a few loose sketches centered around Baby MooMoo. Then ultimately fleshing out the hay bale idea.
